OER for Business and Professional Studies

Most business leaders would agree that reaching the broadest audience is good for a business’s bottom line. A good portion of that audience will be people with disabilities.

The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.

Originally created by University of Arizona Information scholar Diana Daly, this 2024 "living book" edition of Humans R Social Media welcomes additional authors and features contributions by students to help readers understand how we as humans shape social media, and how social media shapes our world in turn.

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers.

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers.

introduce readers to the many components of maintaining a business' online presence through effective communication and design.

This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses.

Sustainable marketing practice is essential for developing a more comprehensive understanding of consumers’ purchase decisions in dynamic digital marketing environments.

Focuses on writing and digital media. Increasingly, writing is published on digital platforms like social media, websites, and blogs, and this online writing performs a variety of personal, professional, academic, and civic functions.

Overview: This is an introductory course that gives students an overview of the major social media sites and provides examples as to how individuals are using social media.

This text introduces students to the marketing strategies and tools that practitioners use to market their products.