Research Guides: Business Strategy and Competitive Analysis Capstone: Demographic and Consumer Data

Demographic and Consumer Data

These websites provide demographic data collected from US censuses, economic surveys, and other methods.

Bureau of Labor Statistics Publications
Access a variety of economic and labor reports compiled by the Bureau of Labor Statistics.
US Census Surveys and Programs
The surveys included here feature economic, geographical, and population information. Economic surveys of note: Business Formation Statistics, Business Enterprise Research and Development, Business Expenses Supplement, Business Trends and Outlook Survey, and Business Dynamics Statistics.

Learn about consumer spending habits and how it impacts the economy.

Claritas
Claritas provides insight into different segments of the consumer market. This is a freemium website which means that some resources will be available to paid subscribers only.
Consumer Financial Protection Bureau
The Consumer Financial Protection Bureau contains information of interest to the general public, including consumer education, research and reports, policies, and handling complaints.
Interactive Data Application | Bureau of Economic Analysis
Data provided included GDP, corporate profits, personal income expenditures, consuming spending, price indexes. Other information of note includes GDP by industry and international data.